UX Localization for Germany & DACH – How to turn traffic into trust in Germany, Austria and Switzerland
Growing products in Germany and the DACH market often fails for reasons that go far beyond language.
In this webinar, we’ll demonstrate how localisation issues directly impact trust, conversions and funnel performance. You will learn why it is so important to adapt UX patterns, workflows and messaging when expanding into Germany and the DACH region and the consequences of overlooking localisation.
We explain how UX localisation can be implemented in practice using real-life examples, including the process and timeline. We also demonstrate how UX testing can help you to avoid costly mistakes by validating decisions.
In this webinar:
- Why products and campaigns fail in Germany
- How ignoring local expectations can hurt trust, conversion & growth
- What UX localisation really means
- How to implement UX localisation in practice to reduce the risks associated with market entry.
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Dive into German peculiarities with us
45 minutes of hands-on expertise.
We’re sharing with you the expertise we’ve gained from thousands of projects across the DACH region, including real-life examples of best and worst practice.
Q&A Session
During and after the webinar, our expert Christin will answer all participants’ questions about UX localisation for the German-speaking market.
What happens next?
As a UX agency, we can support you with entering the German market or optimising your product for it.
Our localisation expert
Christin Herrmann is a mixed-methods UX researcher specialising in UX localisation and international user research.
Having lived in Ireland, Japan and Germany, she has first-hand experience of the ways in which people from different cultures think, make decisions and interact.
Drawing on her background in psychology and statistics, Christin helps teams to understand their users’ behaviour and motivations. With a keen eye for cultural friction and the ability to speak and think in several languages, she knows just how easily your user experience can offend local sensibilities.